diff --git a/layouts/partials/paige/schema.html b/layouts/partials/paige/schema.html
index cf6d83de..e66127bc 100644
--- a/layouts/partials/paige/schema.html
+++ b/layouts/partials/paige/schema.html
@@ -17,7 +17,7 @@
     {{ $authors := partial "paige/func-authors.html" $page }}
     {{ $images := $page.Params.images | default slice }}
     {{ $keywords := sort (union (union $page.Keywords $page.Params.tags) $page.Params.categories) }}
-    {{ $license := $page.Param "paige.site.license" | markdownify | plainify }}
+    {{ $license := $page.Param "paige.site.license" | markdownify | plainify | htmlUnescape }}
     {{ $schema := newScratch }}
     {{ $videos := $page.Params.videos | default slice }}
 
@@ -26,11 +26,11 @@
     {{ $schema.Set "url" $page.Permalink }}
 
     {{ with $page.Summary }}
-        {{ $schema.Set "abstract" (. | plainify | chomp) }}
+        {{ $schema.Set "abstract" (. | markdownify | plainify | htmlUnescape | chomp) }}
     {{ end }}
 
     {{ with $page.Description }}
-        {{ $schema.Set "alternativeHeadline" (plainify .) }}
+        {{ $schema.Set "alternativeHeadline" (. | markdownify | plainify | htmlUnescape) }}
     {{ end }}
 
     {{ with $page.CurrentSection.Title }}
@@ -79,7 +79,7 @@
     {{ end }}
 
     {{ with site.Copyright }}
-        {{ $schema.Set "copyrightNotice" (plainify .) }}
+        {{ $schema.Set "copyrightNotice" (. | markdownify | plainify | htmlUnescape) }}
     {{ end }}
 
     {{ if and (not $page.Date.IsZero) (ne $page.Date $page.PublishDate) }}
@@ -95,7 +95,7 @@
     {{ end }}
 
     {{ with $page.Description }}
-        {{ $schema.Set "description" (plainify .) }}
+        {{ $schema.Set "description" (. | markdownify | plainify | htmlUnescape) }}
     {{ end }}
 
     {{ if not $page.ExpiryDate.IsZero }}
@@ -103,7 +103,7 @@
     {{ end }}
 
     {{ with $page.Title }}
-        {{ $schema.Set "headline" (plainify .) }}
+        {{ $schema.Set "headline" (. | markdownify | plainify | htmlUnescape) }}
     {{ end }}
 
     {{ with $images }}
@@ -198,11 +198,11 @@
     {{ end }}
 
     {{ with $license }}
-        {{ $schema.Set "license" (plainify .) }}
+        {{ $schema.Set "license" . }}
     {{ end }}
 
     {{ with $page.Title }}
-        {{ $schema.Set "name" (plainify .) }}
+        {{ $schema.Set "name" (. | markdownify | plainify | htmlUnescape) }}
     {{ end }}
 
     {{ with $page.ReadingTime }}