diff --git a/README.md b/README.md
index 442bb1f2..8b252db6 100644
--- a/README.md
+++ b/README.md
@@ -178,6 +178,7 @@ paige:
       account_id: ""
     counter: # See https://counter.dev
       account_id: ""
+      utc_offset: "" # GMT +/- local timezone
     fathom: # See https://usefathom.com
       account_id: ""
     finteza: # See https://finteza.com
diff --git a/layouts/partials/paige/analytics/counter.html b/layouts/partials/paige/analytics/counter.html
index b731a354..2a30ca8e 100644
--- a/layouts/partials/paige/analytics/counter.html
+++ b/layouts/partials/paige/analytics/counter.html
@@ -1,5 +1,5 @@
 {{ $page := . }}
 
 {{ with $page.Param "paige.analytics.counter" }}
-    <script src="https://cdn.counter.dev/script.js" data-id="{{ .account_id }}" data-utcoffset="-7"></script>
+    <script src="https://cdn.counter.dev/script.js" data-id="{{ .account_id }}" data-utcoffset="{{ .utc_offset }}"></script>
 {{ end }}